From 8 to 14 February 2021

The theme for National Apprenticeship Week 2021 is “Build the Future” as the Government and partners encourage everyone to consider how apprenticeships can help individuals to develop the skills and knowledge required for a rewarding career, and employers to build a workforce with future ready skills.

Employers are also being encouraged to consider apprenticeships as part of their workforce plans. Apprenticeships offer the chance for organisations to create their future workforce through developing talent within.

Within Worcestershire there are a variety of campaigns being run during the week to highlight the benefits of apprenticeships to both employers and young people.

Below you can find out more about some of the work we are doing locally.

Social Media Selfie Campaign

This year we will be returning to social media during National Apprenticeship Week to promote our Selfie campaign. The selfie campaign has been a highlight in previous years as local apprentices, employers and those working to promote apprenticeships, all take to social media to share their selfie’s to promote Apprenticeships.

In order to take part in the selfie campaign, follow the instructions on the poster below.

Content for Schools, Parents and Young People

The team at Worcestershire Apprenticeships have also put together a series of resources which have been created to help schools, young people and parents and carers understand the apprenticeship options available.

Use the table below to access the materials that have been created to help advise on Apprenticeships.

Apprenticeships delivered in Worcestershire

Guide to Apprenticeships – Worksheet

Apprenticeship QuizApprenticeship Quiz answers

Alongside this material, the team have also produced a video presentation which allows anyone interested to learn more about how they can access an Apprenticeship.

Click the video above to watch the Virtual Presentation on Apprenticeships in Worcestershire.

For those in school and looking to access this presentation themselves, please use the links below to find the presentation aimed at your age group.

Years 7,8 & 9

Years 10 & 11

Years 12 & 13


During National Apprenticeship Week we are highlighting some case studies from local employers who have taken on Apprenticeships and showcased how it has benefitted their business.

As part of this work we are hoping to also share new podcasts with local employers who have taken on apprentices, to share their views on how it has supported their business to grow.

All the employer case studies can be found on our website by following the link here.

We also have dedicated pages on our website which help to explain the benefits on offer for employers who take on an apprentice. You can access this page through the link here.

Whether you are a Parent, Student or Employer, if you are looking to find out more about Apprenticeships in Worcestershire, contact our team today.

Phone – 0300 666 3 666

Email –